PHILADELPHIA and Kahnawake, QC, CANADA, December 17, 2021 – The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced a partnership with Sports Interaction as the official sports betting partner in Canada. The deal will launch today on NLL broadcasts on TSN throughout Canada.
“We have been developing the NLL Sports Betting platform as a new line of business throughout the last 20 months and betting partners are a key part of the platform. We are excited and honored to bring back a renewed relationship with Sports Interaction that will take our collective marketing efforts to a new level and grow our respective businesses through an engagement platform for our fans as our Official Canadian Sports Betting Partner,” said NLL Commissioner Nick Sakiewicz. “We know this partnership will continue to grow our engagement with casual and diehard fans of the NLL, as well as attract new fans who enjoy and have become fans of the high voltage action and fast pace of the NLL game.”
“Lacrosse is part of our heritage and a sport very close to our hearts. For centuries, Mohawks have bet on lacrosse games and we are proud to partner with The NLL and its fans because they share our passion and epitomize everything that is great about the game.” said Dean Montour, CEO of Mohawk Online, operators of www.sportsinteraction.com
Sports Interaction will be prominently involved in TSN’s NLL broadcasts by entitling the League’s Game of the Week. These select games will be aired across TSN’s linear channels throughout the regular season. Sports Interaction will also receive exposure in arena for NLL games in Canada, and the partnership will be supported on all NLL social channels. Integrations will begin with this weekend’s games.
For the most up-to-date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.
About Sports Interaction Sports Interaction is an egaming site offering sports betting, casino games and poker to players in Canada. We do not accept players under the age of 19 and operate a responsible betting policy. Sports Interaction is operated by Mohawk Online. Wholly-owned by the Mohawk Council of Kahnawà:ke, Mohawk Online is a socio-economic initiative providing income and creating employment for the community of Kahnawà:ke under licenses issued by the Kahnawà:ke Gaming Commission and the Jersey Gambling Commission.
For more information about Mohawk Online, please visit: www.mohawkonline.ca For more information about Sports Interaction, please visit: www.sportsinteraction.com
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas NLL, New York Riptide, Panther City Lacrosse Club (TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.
For more information, visit NLL.com and find @NLL on Facebook, Instagram and Twitter. For more information visit NLL.com.
Comentarios